Founded in 2001 on the premise that wild Alaskan salmon is nature’s most perfect food, Vital Choice has grown into a trusted source of premium wild seafood from healthy, well-managed fisheries around the globe. Since their first day in business, they’ve sold only sustainably-caught seafood, donated a portion of their profits to planet-protecting programs, employed environmental strategies throughout their shipping operations, and treated their employees, suppliers, and customers right. Along the way they’ve acquired a fan club of nutrition and medical experts, including Dr. Andrew Weil, Dr. Nicholas Perricone, Dr. Christiane Northrup, and Dr. William Sears.